My (new) process for creating super-simple videos

It used to take me waaaaaaaayyy too long to shoot a simple video. Like an entire day. Ridiculous. Now I have my system down and it takes much less time. Here’s my process:

1. Have the content ready.
I use a super-simple Post-It note system on a poster board to keep track of content ideas.

2. Stick to the process.
Each piece of content gets it’s own Video Checklist sheet that makes sure I don’t skip a step in the creation or promotion of the video.

3. Batch record.
I have my set up the night before, wake up, get ready, and hit the ground running to batch record my videos. I don’t do much editing, so once they’re recorded, they’re pretty much ready to go. I use QuickTime and edit in Camtasia if needed.

And that’s it! Now I can pluck out a video in a reasonable time (a 3 minute video takes about 3-5 minutes of actual sit down, hit record, process video time -this doesn’t include brainstorming content, posting or promoting).

Much more do-able!! And that means I’m way more likely to actually hit record and get something out there!

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