By Sandy
What do you think… is email marketing dead? “Millenials don’t use email.” “The inbox is too crowded.” “It’s all about social now.” Hey email doubter… I hear you. But I have to set the record straight. Not only is email still very much alive, it hasn’t even reached the elderly years yet. Before I get […]
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After working with dozens of e-commerce store owners, I can say one thing for certain: most owners leave a whole pile of money on the table every month because they’re ignoring their list! No judgment. I’ve done it too. But now that I’ve worked with numerous shops and have seen the results that they get […]
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Does anyone actually like sales? Well, I kind of do. Actually, I quite love sales. But I get that I’m the outlier here, and I also understand that sometimes sales can feel dreadful. Look, I’m not some masachist who just loves inflicting self harm by way of cold calls, and I’m certainly […]
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Whenever I’m facing a project that feels overwhelming or out of reach, getting organized is my first step. If my desk is cluttered, or my notes are scattered, my mind will be as well. I love writing. But I know that a lot of people don’t. Even as a writer, some projects feel more challenging […]
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You’re a busy service provider. Time isn’t exactly a luxury you have. But what can you do? Between luring in clients, providing the service, chasing down invoices, and taking care of admin tasks… the day. is. done. That’s why smart copy is so important. Copy should be your go-to tool to help save time and maximize […]
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I’m in a total Property Brothers binge watching phase. Maybe it’s because I’m getting ready to move, and I’m spending (way too much) time dreaming about my new space. But there’s something I’ve noticed that happens on that show that also happens to a lot of your customers as soon as they make their initial […]
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You’ve done the work to grow your list. But are you making the most of it? I’ve been speaking with a lot of clients about their email marketing lately, and I’m noticing a big trend (and it’s not good). In looking at a lot of campaigns that aren’t performing as well as the business owner […]
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Email marketing. It’s been all the rage for at least a decade now. But still many companies fail to really take advantage of this branch of content marketing. Yesterday, I found a chart that MailChimp published. It listed the average open rates per industry that users are getting using the MailChimp platform. Barely any industry […]
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