By Sandy
Does anyone actually like sales? Well, I kind of do. Actually, I quite love sales. But I get that I’m the outlier here, and I also understand that sometimes sales can feel dreadful. Look, I’m not some masachist who just loves inflicting self harm by way of cold calls, and I’m certainly […]
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Every day inside a Facebook group, I see a version of… “why do people write long posts, no one has time for that!” Or, “I never read long sales pages. I’m way too busy to read that. Don’t they know they should make them shorter?” Here’s the thing. Everyone is “busy” to some degree. Your […]
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When is the right time to hire a copywriter? Should you get a copy or a content writer? And how much is this all going to cost??? If you’re reading this post, it probably means you need some copy. But maybe you’re hesitant about hiring someone to create your copy. Or, you don’t know what to look for in […]
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Whenever I’m facing a project that feels overwhelming or out of reach, getting organized is my first step. If my desk is cluttered, or my notes are scattered, my mind will be as well. I love writing. But I know that a lot of people don’t. Even as a writer, some projects feel more challenging […]
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You’re a busy service provider. Time isn’t exactly a luxury you have. But what can you do? Between luring in clients, providing the service, chasing down invoices, and taking care of admin tasks… the day. is. done. That’s why smart copy is so important. Copy should be your go-to tool to help save time and maximize […]
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I’m in a total Property Brothers binge watching phase. Maybe it’s because I’m getting ready to move, and I’m spending (way too much) time dreaming about my new space. But there’s something I’ve noticed that happens on that show that also happens to a lot of your customers as soon as they make their initial […]
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You’ve done the work to grow your list. But are you making the most of it? I’ve been speaking with a lot of clients about their email marketing lately, and I’m noticing a big trend (and it’s not good). In looking at a lot of campaigns that aren’t performing as well as the business owner […]
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