By Sandy
Email marketing. It’s been all the rage for at least a decade now. But still many companies fail to really take advantage of this branch of content marketing. Yesterday, I found a chart that MailChimp published. It listed the average open rates per industry that users are getting using the MailChimp platform. Barely any industry […]
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+1ShareTweetSharePin“I need sales copy for my sales page… but I don’t want it to be too sales-y!! Can you help?” “I don’t want to be pushy, I just want the product to speak for itself.” Can you relate? Have you ever sat down to write your copy, but felt torn between creating sales copy or […]
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I Blabbed. But before I tell you about it, I want to tell you about a time that I reallllly messed up. I mean… looking back, I’m like… ugh. Kick. Self. In. Pants. I had the perfect opportunity to set myself up for success, and I blew it. The thing is though… I didn’t even have a […]
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It was August, 2014 and my just-turned-4-year-old son was about to race in his very first triathlon. It involved swimming 25 yards, biking a mile and running 1/4 mile. I was a nervous wreck. Mostly because he a) couldn’t swim and b) couldn’t ride a bike (ehhh… details, right?) He wasn’t ready. It took every last […]
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I don’t know about you, but for me, making all of the graphics to actually promote my content take me a lot of time. I just gave Canva for Work a try, and this is what I found. It’s really easy to create and save your brand board. You can create allllllll of your social […]
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Isn’t it amazing what you can learn from a child? I swear my little one is just a budding business man waiting to happen. Over spring break, he decided to sell rocks and lemonade. (I kind of feel like a bad mom for the rock part… but he decided he wanted to sell something in […]
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It used to take me waaaaaaaayyy too long to shoot a simple video. Like an entire day. Ridiculous. Now I have my system down and it takes much less time. Here’s my process: 1. Have the content ready. I use a super-simple Post-It note system on a poster board to keep track of content ideas. […]
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In some of my business groups, I’ve been seeing a lot of panicked posts about clients taking advantage of a person’s time, energy, graciousness, etc. Here’s an example of what I’m seeing: “Help! My clients have asked me to make another round of revisions and I’ve already spent more time on this client than I […]
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