Hi! I'm Sandy. I help entrepreneurs become capable and confident speakers, create their messages and connect with their audience. Consider me your personal communication consultant. I'm also a bit of a crunchy mama, a former communication instructor and an advocate for a simpler life. (Ohhh and I'm a HUGE Aerosmith fan.) If you're interested in gaining more visibility and connecting with your idea audience, I'm your girl. Join me and I'll share what I know and help out when I can.
By Sandy
Connect with your audience during the first 30 seconds on stage for a better keynote. The best keynotes are personal. A great way to form a personal connection with your audience is to talk right to them. On a personal level, outside of your speech. But, you still want to stay focused on your content. How do […]
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+1ShareTweetSharePin“I need sales copy for my sales page… but I don’t want it to be too sales-y!! Can you help?” “I don’t want to be pushy, I just want the product to speak for itself.” Can you relate? Have you ever sat down to write your copy, but felt torn between creating sales copy or […]
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Let’s make sales fun for everyone! Seriously. It’s possible. The word, “sales” isn’t dirty. But sometimes, it feels it. Let’s unpack that. You love shopping. You love buying. Why does it suddenly become awkward when another person is involved (the dreaded salesman)? And, why do you feel so awkward taking on that sales role? First, […]
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One of the reasons I avoided using video in my business earlier was that I felt like I didn’t have the time to build up my Youtube channel. (That, and I really struggled with recording and editing at first. You can read about that here.) But the more comfortable I got with video, the more […]
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FACT: I’m a total communication nerd, but I was never into visual communication. I’m a writer, so graphic design, web design, editing, even putting an outfit together… anything a normal person would enjoy with their eyes, not my thing. In fact, there’s a funny story as to why I never quite mastered video before about […]
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I Blabbed. But before I tell you about it, I want to tell you about a time that I reallllly messed up. I mean… looking back, I’m like… ugh. Kick. Self. In. Pants. I had the perfect opportunity to set myself up for success, and I blew it. The thing is though… I didn’t even have a […]
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It was August, 2014 and my just-turned-4-year-old son was about to race in his very first triathlon. It involved swimming 25 yards, biking a mile and running 1/4 mile. I was a nervous wreck. Mostly because he a) couldn’t swim and b) couldn’t ride a bike (ehhh… details, right?) He wasn’t ready. It took every last […]
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I don’t know about you, but for me, making all of the graphics to actually promote my content take me a lot of time. I just gave Canva for Work a try, and this is what I found. It’s really easy to create and save your brand board. You can create allllllll of your social […]
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Isn’t it amazing what you can learn from a child? I swear my little one is just a budding business man waiting to happen. Over spring break, he decided to sell rocks and lemonade. (I kind of feel like a bad mom for the rock part… but he decided he wanted to sell something in […]
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It used to take me waaaaaaaayyy too long to shoot a simple video. Like an entire day. Ridiculous. Now I have my system down and it takes much less time. Here’s my process: 1. Have the content ready. I use a super-simple Post-It note system on a poster board to keep track of content ideas. […]
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