Hi! I'm Sandy. I help entrepreneurs become capable and confident speakers, create their messages and connect with their audience. Consider me your personal communication consultant. I'm also a bit of a crunchy mama, a former communication instructor and an advocate for a simpler life. (Ohhh and I'm a HUGE Aerosmith fan.) If you're interested in gaining more visibility and connecting with your idea audience, I'm your girl. Join me and I'll share what I know and help out when I can.
By Sandy
I debating calling this post, “How Women Can Have it All.” But that’s a little misleading. We all make sacrifices to get what we want. By default, I guess that isn’t “having it all.” But can we get our time back and still feel fulfilled in our career? Can we make time for self-care? To grow […]
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Every day inside a Facebook group, I see a version of… “why do people write long posts, no one has time for that!” Or, “I never read long sales pages. I’m way too busy to read that. Don’t they know they should make them shorter?” Here’s the thing. Everyone is “busy” to some degree. Your […]
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In my family, my social circles, and around town, I’m always the odd-one out. I’m the one “without a job,” but I’m also not the typical stay at home mom like everyone else I know from my “mom” circles. For almost 4 years now, I’ve worked on my own thing from home – whether it […]
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When is the right time to hire a copywriter? Should you get a copy or a content writer? And how much is this all going to cost??? If you’re reading this post, it probably means you need some copy. But maybe you’re hesitant about hiring someone to create your copy. Or, you don’t know what to look for in […]
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Whenever I’m facing a project that feels overwhelming or out of reach, getting organized is my first step. If my desk is cluttered, or my notes are scattered, my mind will be as well. I love writing. But I know that a lot of people don’t. Even as a writer, some projects feel more challenging […]
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You’re a busy service provider. Time isn’t exactly a luxury you have. But what can you do? Between luring in clients, providing the service, chasing down invoices, and taking care of admin tasks… the day. is. done. That’s why smart copy is so important. Copy should be your go-to tool to help save time and maximize […]
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I’m in a total Property Brothers binge watching phase. Maybe it’s because I’m getting ready to move, and I’m spending (way too much) time dreaming about my new space. But there’s something I’ve noticed that happens on that show that also happens to a lot of your customers as soon as they make their initial […]
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You’ve done the work to grow your list. But are you making the most of it? I’ve been speaking with a lot of clients about their email marketing lately, and I’m noticing a big trend (and it’s not good). In looking at a lot of campaigns that aren’t performing as well as the business owner […]
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Email marketing. It’s been all the rage for at least a decade now. But still many companies fail to really take advantage of this branch of content marketing. Yesterday, I found a chart that MailChimp published. It listed the average open rates per industry that users are getting using the MailChimp platform. Barely any industry […]
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