“I'm a terrible writer, which is a shame because I have a lot of "good stuff" I want to share with my tribe, I just need some help with how to say it.”
Can you relate?
(and we can ?totally? fix it.)
Many people who are building a business online struggle to create copy that actually sells their offers, while still building and maintaining positive customer relationships.
If you own an online business, a majority of your communication is done via your copy. You don’t have the time to get on the phone, or Skype, with every potential prospect.
What used to be the job of an entire sales department, is now the job of your copy. Those words (that you’re struggling with so much) are the lifeblood of your business.
Whether someone ever clicks on your page, opts in to your autoresponder, opens your email or buys your product all depends on words on a page.
Copy is absolutely the most important aspect of your sales process. You ??simply?? can’t afford to get it wrong - and that includes both pushy and ineffective copy.
Things have changed
?My very first job out of college was on a sales floor. It was full of men. No one thought I’d make it. While they? ?were busy setting fake deadlines, using old sales tactics, and creating false scarcity, I was building relationships with clients.
My conversations were longer. I followed up more often. I didn’t pressure. And I kicked major butt on that sales floor, month after month.
It was then that I developed my sales philosophy. And that philosophy (build relationships rather than pressure), hasn’t changed. Now, I apply it as much to my copy as I did to those sales calls.?
Those old school? ???sales??? ?tactics are?? ??????still???? ??popular?? today, especially online.
And, the truth is, they work.
In the short run.
But, if you’d like to keep clients on your list so they continue buying products beyond a few weeks, you need to speak to them (via ?your? copy) the way you’d want to speak to them in person.
That old way of ?selling? might still work, but that doesn’t mean it’s the only way to sell.
You can keep your grace and still bring in? ?the sales.
Conversational Emails + Science of ?Persuasion? = The Perfect Sales Pitch
?
Emails have long worked as a marketing strategy because they live in a private place, ?within? the inbox, where it’s just you and your client.
Beating the horse doesn’t go over well in this private space. What does? A conversational tone, that ?speaks? to the client 1:1.
Old school copywriters (you know, the used car salesmen type) won’t ever use this tone with clients. Instead, they strong-arm. They use tough language, false scarcity and manipulative tactics.
For many online business ?owners? (especially younger, or female owners), using force doesn’t feel right for us. We want to grow a tribe, not have to search for new customers and clients week after week as people flee our email list in droves.
But we also don’t want to have a big email list of people who never quite feel compelled enough to buy from us! That won’t work well for our business in the long run.
How do we create copy that feels really good, helps us maintain our grace, but also works as well as the best teams? ?of salesmen?
It’s all about ?using? the science of persuasion.?? Luckily, force isn’t the only persuasive tactic that works. And when combining a conversational tone along with the science of persuasion, you get something far better than a sale.
You get a sale, along with a lifelong customer.
It’s the perfect ??email?? pitch.
?And… ??it’s?? kind of fun
(for ??your?? audience)?
What’s more fun to ?read?? An email from a friend, or a sales pitch from a marketer?
We all know the answer to that.
When you create emails that use a ?conversational? tone and speak in your brand voice, your tribe will look forward to hearing from you.
They ?won’t? view you as another marketer. Instead, they'll see you as a trusted confidant and a connection in the industry.
But writing like you’re talking to a friend (when you’re really writing to thousands of people), isn’t always easy.
?
?Struggling?? to write?
Effectively combining persuasive tactics while still making your brand voice heard is no easy task, but it’s completely possible. Even if you’re not a writer.
Sometimes, all it takes is a little nudge in the right direction.
When you have an effective strategy and template to follow, writing persuasive and ?conversational? copy is possible for anyone (and it’s actually quite enjoyable).
I have years of ?experience?, helping thousands of people create a solid message.
And I know that, with the right templates and format, you're going to write some pretty amazing copy!
?The Power ??(??and a half?)? Hour Copy Consult?
When you sign up for The Power (and a half) Hour Copy Consult, you’ll get:
?-A professional evaluation of your current email campaign?
and
-An action plan to make major improvements so that you can see major sales.
Here’s how the process ?works?:
Schedule your time for a 90 minute call.
Complete the questionnaire.
Once you’re booked, you’ll instantly receive a questionnaire to complete and return within 48 hours of your appointment. This will give me all of the information I need to study up on your copy before we meet - that way, as soon as our time begins, we’ll hit the ground running.
Jump on the 90 minute call.
During the call, I’ll learn a little more about your goals, and desired brand voice. I’ll also give you specific and actionable advice for making improvements. We’ll even write some of the copy together, on the call. This is a great time to work out calls to actions, storylines, and subject lines.
Receive the summary and action plan. ?
Within 2 business days, I’ll provide a recording of our call, a list of actions for you to take (with specific copy suggestions and options for you to steal), plus a template to follow so you don’t get lost in the details.
?Receive support.
For the following week, reach out to me anytime you’d like via email to ask questions and get clarification on your campaign, and I’ll respond within 24 hours.
When we’re all done, you’ll be ready to rock a complete email campaign, and bring in the sales (while still maintaining your grace).
Book your Power (and a half) Hour Copy Consult, right here.
This ??might?? not be for you if...
I love helping everyone.
But, before we get started, I want to make sure that you’re a good fit.
This opportunity might not be for ?you? if…
- You don't want to DIY your copy (with some hand holding of course). I'm going to guide you and provide you with all the help I can, but you will be doing a majority of the writing.
- You needed this done yesterday. It takes me a few days to review your copy and learn about your brand, and another few days after the call for you to implement. Because of this, we won't have a 24 or even 48 hour turn around time.
- You're a "know it all." This is a collaboration piece. You'll have to be open to taking some advice to get the most out of ?this? opportunity.
FAQ
Q.
?
What can we accomplish during the call?
A.
?
Realistically, we can look at 1 campaign (up to ten emails) as a whole, or we can look at a smaller campaign in more details. It really depends what you’re struggling with. If you want an in depth look at your writing, let’s look at just a few emails. If you want to work on the structure, flow, and persuasive elements in a campaign - let’s look at the entire thing.
?
Q.
What will I need to provide before the call?
?
A.
I’ll ask that you give me access to any relevant information. Relevant information might change from one campaign to the next, but typically includes:
Ads.
Landing pages or opt ins.
The audience segment (buyers, subscribers, etc.).
The lead magnet (if applicable).
Existing copy (with open and click through rates if applicable)
The sales page.
The product or service you’re selling.
Any other campaign goals or desired outcomes.
Your website and brand story.
An example of copy that you love (either yours or someone else’s).
You might not have all of this information, but this is an idea of what can help me learn more about your desired outcomes and possible areas that we need to address during the call.
?
Q.
What if I HATE writing copy?
?
A.
I get it. And don’t worry. If copy is something that you have to do, and you’re going to DIY it, it’s better to get help than to just stare at a blank screen for days! I’ve worked with lots of people who don’t like writing (I taught for years, and many of my students started the year without enjoying writing)! My philosophy is that once the mystery is removed, it will become a lot quicker and easier (even if you never actually love it). On the call, I will give you strategies for writing good copy, fast. It’s all about the format that you use!
?
Book your Power (and a half) Hour Copy Consult, right here.