How to cure the dreaded “Sales Flu”

Does anyone actually like sales?

Well, I kind of do.

Actually, I quite love sales. But I get that I’m the outlier here, and I also understand that sometimes sales can feel dreadful.

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Look, I’m not some masachist who just loves inflicting self harm by way of cold calls, and I’m certainly not immune to the constant rejection that can come when you’re pitching.

Quite the opposite, actually.

It’s just that I’ve found a cure for the Sales Flu.

You know the sickness I’m talking about, right?

It’s that sick feeling in your stomach that sets in while you’re doing everything in your power NOT to cold call a prospect.

It’s the dread while you lie awake at night knowing you have to bring in more revenue, but wondering if it would be easier to just go broke, live in the woods, and forage mushrooms in lieu of making another sales call.

It’s the nervous, dreadful, anxiety generating sickness that can only be induced by the thought of someone actually referring to you as a “salesperson.”

It’s quite the epidemic.

The cause?

Unqualified leads.

If you’re feverishly posting on Facebook and dreading your next discovery call, it’s probably because you feel as though you’re bothering someone. Or, you’re being too pushy.

That means you’re not speaking with the right people.

So let’s flip that around a second. How would you feel if you knew the person on the phone already wanted what you had? What if you knew how much your product would benefit them, and you knew they also knew it!

That’s a different feeling. That’s the feeling of excitement. Not flu-ish at all.

We want to feel more like that. So let’s cure that flu.

The Cure

Some suggest the very sophisticated strategy of, “suck it up and do it anyway.”

But there’s a bigger problem than simply feeling uncomfortable.

If you’re a one-person sales team, you have very limited time and resources (even with a small team, you’re still very limited).

You don’t want to waste your time trying to sell to people who aren’t a good fit. Besides, it’s not good for relationships. You’ll burn bridges when you could be planting seeds for customer referrals or joint venture partnerships.

But you can qualify your leads and speak with the right leads, instead of just speaking to anyone who’s out there.

We all have access to tools that can make your sales funnel scalable (or at least highly leveraged).

Yes, this means you can set up automated software to handle all that rejection for you and comb through (in a not so pushy way) all of the less qualified leads and deliver leads that are eager and excited to hear what you have to offer.

Much better, right?

If you’re selling to clients, a simple sales funnel can make all the difference. It doesn’t have to be complicated.

And, you can set it up without even having a product to sell.

Not sure how? Grab the free resource below to find out how you can get started.